Dyson
DIGITAL DESIGN & 2D ANIMATION
Dyson is a technology company with over 800,000 followers on Facebook. I was engaged by Nectar + Co to lead the social media art direction that was consistent with global brand guidelines but was unique and eye-catching enough to engage social media audiences. I art directed and designed several campaigns often including auto-play animations to further capture the viewer in a simple, clean and modern way.
As well as art directing social media campaigns I also created video work for Dyson OOH campaigns and supported the global team with TVC formatting and video encoding.
CREDITS
Art Direction, Digital Design & Motion Design – Cynthia Larenas
Studio – Nectar + Co., Sydney
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