Spotify Wrapped 2021
MOTION GRAPHICS
Spotify Wrapped is a recap of music listened to throughout the year both for artists and listeners. As part of the Spotify Wrapped 2021 campaign, Hornet was asked to create motion design templates for global roll-out. I was hired by Hornet to be the Motion Design lead, where together with a group of talented designers we prepared various motion design templates in various sizes and colours for different social media platforms. As part of the task, we translated spots to several languages including Korean, Japanese, Spanish, Italian and French. Working in collaboration with motion design studio Vucko, we designed templates where members of the motion design team could easily update artist information and stats, as well as album cover photos.
CREDITS
2D Motion Design Lead – Cynthia Larenas
Creative Direction – Vucko
Studio – Hornet, New York
BACK TO PROJECTS
Studio – Hornet, New York
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